Heat Transfer Technology
The typesetting and printing process of modern heat transfer technology is completed with the cooperation of a computer and a special printer, which can print the required pictures and texts on the substrate. After printing, the coating layer of the substrate and the target transfer surface of the transfer substrate are stacked for pressurization and heating, and the dye on the substrate is attached to the transfer substrate to complete the transfer.
In modern life, the application scope of thermal transfer technology is increasingly extensive, from textile printing and dyeing industry and shoe material industry to graphic transfer of ceramic products, transfer in electronic product printing, pattern transfer of wood products, graphic transfer of PVC materials, bar code label transfer of flexible packaging of drugs and food, label transfer of plastic products, etc.
At present, the DIY business model is widely used in the food industry, ceramic industry, clothing industry, stationery industry, etc. these industries have the following three things in common: first, the operation actions involved in these industries are simpler and less intense, and the range of consumer groups that can participate is wider than that of house repair, which can be operated from children to the elderly; Secondly, the raw materials and equipment involved in these industries are relatively fixed and can be purchased uniformly by special institutions, which not only ensures the quality of raw materials and equipment but also ensures the minimization of cost. Consumers can go to these institutions for actual operation or operate at home after purchasing materials; Finally, the scale of chain stores required by these industries is smaller, the investment cost is lower, it is easier to popularize, and can better expand the consumer group. Heat transfer processing meets the above three characteristics, so we can try to transplant the DIY business model to the heat transfer industry.
DIY boom
The target group of the DIY heat transfer business model is concentrated in the consumer group aged 18-35. Most of them are “post-80s” and “post-90s”. They have a strong ability to accept new things, pay attention to fashion, pursue personality and favor online shopping. DIY heat transfer processing can just meet their personalized needs so that they can design their own products according to their own wishes and tastes.
DIY heat transfer printing enriches its processing scope, which is no longer limited to the production of food and ceramics, but can be personally involved in the production of clothing, pillow, and other products by consumers; the DIY heat transfer business model enriches the interactive content between merchants and consumers, which is not limited to the reservation of experience time. Merchants can more accurately and timely understand consumers’ demand and evaluation for products and experiential consumer services, and take this as a guide to better improve their products and services.
If you want to open an online store, businesses need to choose an e-commerce platform with a high reputation, comprehensively compare various schemes, and choose the most effective advertising, promotion, and other publicity schemes. At the same time, they should also pay attention to the cultivation and return visits of old customer groups to accelerate the establishment of brand image. For physical stores, businesses need to choose the appropriate business district and be as close to the target consumer group of DIY heat transfer as possible.