In the past two years, many ceramic enterprises have gradually introduced UV printing technology. The continuous sales of tiles processed with UV printers have attracted more and more brands to join. Immediately, it led to an ink-jet upsurge in the market, and products such as ink-jet porcelain panel paintings and ink-jet wood grain tiles swept the market.
UV printing technology
Before the emergence of ink-jet printing technology, two technologies, screen printing, and roller printing, were generally used for ceramic tile designs. The first generation of screen printing technology, the second generation of roller printing technology, and the third generation of UV printer ink-jet technology broke through the limitations of traditional printing technology. The working principle of UV printers is that pattern being input can be printed out. It can be said that the emergence of inkjet printing technology will transform the production of ceramic tiles from “copier” to “printer”. And the colors and patterns of ceramic tiles have been omnipotent since then.
Tiles processed with UV printer make home decoration special
Applying UV technology to the ceramic field can be said to be a major revolution in the ceramic industry. UV technology can not only draw any patterns on the flat surface of ceramic tiles but also instantly enrich the colors and forms of expression of ceramic tiles. With the popularity of UV technology, wood grain bricks, stone-like bricks, and other products can be made more and more realistic, and then become a new favorite in the market.
The market share of personalized tiles is not big enough
Printed tiles are the general trend of the industry and have also attracted the attention of many personalized consumers. However, insiders believe that these tiles still have a long way to go to achieve personalized customization.
At present, the homogenization of ceramic products is serious and personalized products are insufficient. Processed tiles can be said to bring a fresh flavor to the stereotyped products.
Some insiders said that the emergence of UV technology can meet the personalized needs of designers to a greater extent. Whether European, Chinese, or other styles can be well realized in ceramic tile products, personal photos or happy famous paintings can also be printed according to the specific requirements of customers.
In terms of the characteristics of consumer demand, the continuous improvement of consumption level will also increase the demand for personalized products, which is a large and potential market. However, no matter in batch or customization, the focus is on the production level. How to successfully realize the sales and promotion of personalized products also requires appropriate product design, product matching, market channel development, and supporting marketing means.
Due to various reasons, the market acceptance of printed tiles is not high, and its advantages have not been fully displayed, but when it comes to the future of these tiles, people in the industry still have great expectations. The extensive cooperation between personalized products and designers will become a trend. Designers like personality, and UV printing can better show all kinds of effects. The customized production of ceramic tile products still needs to be solved, such as the clarity of channels and the accuracy of market positioning.